Our story
As former colleagues, Simon Gustafson and Markus Bjernvall became acquainted with the online advertising space in the early 2000s. Affiliate marketing was on the rise, but the industry suffered a bad reputation due to a lack of transparency and poor user and customer experiences.
With the mission of providing a transparent platform and delivering a better user experience with improved customer support, they established Adtraction in 2007. Simon and Markus were soon joined by Christian Longberg, Magnus Hagström and Marcus Danielsson, and to this day they form the core of the company.
With roots in affiliate marketing, Adtraction’s business model has gradually evolved, adapting to new partner types and new technologies that facilitate more trackable, transparent and scalable partnerships.
Since its establishment, Adtraction has grown to become the leading company in the Nordics in leveraging partners for marketing purposes, both in terms of revenue and number of clients.
The company is headquartered in Stockholm, Sweden with local offices in Norway, Denmark, Finland, Spain, Germany, Poland, the UK, the Netherlands, Switzerland, France and Italy.
Our history
Our platform
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2007
Founded -
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7 500
Partners
Our values
Our core values guide what we do as a company and as people
Adtraction is built to create value for advertisers and partners. We firmly believe that following this principle is a winning formula not only for the development of Adtraction, but for progressing the industry as a whole.
Platform
Adtraction is a platform business. We believe in platform thinking, and are committed to providing a platform that facilitates scalability and network effects.
Support
We strive to provide superior support both for advertisers and partners. With an average response time of less than 10 minutes we do our best to support our customers whenever needed.
Local presence
We want to be locally present. To us, local presence is key to establishing great relationships while gaining knowledge to ensure we deliver expert support in all our markets.
Trusted by leading brands of all sizes
Advertisers at Adtraction are leading brands who embrace partners as a vital part of their business strategy and online presence.
Our people
Happy employees are good for business
We believe that happy employees are good for business. Everyone at Adtraction does their best to facilitate a happy, healthy work environment.
Want to join our diverse team and work with some of the most renowned brands? We are growing and are always interested in hiring the right people.
Our presence
Represented on the largest European markets
Adtraction is expanding its presence around Europe and today we are represented in the largest European markets.
Register as a partner, get in touch as an advertiser or view career opportunities